What is Beauty?

October 17, 2007 lindsfauch

Dove is sponsering a new campaign. It is called “Campaign for Real Beauty” and it touches upon young girls self esteem and how the media is such an influence. Dove’s new advertising embarks on a global integrated-marketing campaign that undermines the basic proposition of decades of beauty-care advertising by telling women – and young girls – they’re beautiful just the way they are.

It seems like all this talk of fashion, dieting, and more has distorted womens views of beauty. Research has shown that Ninety percent of women in the U.S. say their looks are average or above. This is a fact that was proved by study done by Dove. According to Doves website; “The study was developed to truly understand American women’s attitudes and beliefs about beauty – and it immediately became the inspiration behind the Campaign for Real Beauty.”